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rethinking
drinking

 
 
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no/low for everyone

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Sophisticated no-alcohol and low-alcohol (no/low) options have never been more in demand, as people increasingly embrace the sober-curious, moderation, and health-conscious trends. They’re searching out beverage alternatives for a host of reasons whether it’s health, personal, or faith-related, and they don’t want to compromise on experience or great taste.

Young and old, fit and foodies, high-performance and hedonist; we all still want to share a round of drinks with friends, just without the side effects that come from alcohol... because let’s be honest no one likes a hangover.

Our portfolio of brands and products provide you with the refined options you’re craving. No matter what your reasons.

From the curators of crush imports.

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 how low can you go?

The regulations around what can be called alcohol-free are set by the Canadian Food Inspection Agency in Canada. They are slightly different than both the US and the UK rules, which is why we have adopted the term no/low for our products.

  • alcohol-free (af) may be used to describe a product whose alcohol level has been reduced to a level less than 0.05%

  • non-alcoholic refers to a product with less than 0.5% (since July 2022)

  • low-alcohol is an acceptable claim for a product with less than 1.1% alcohol by volume

  • dealcoholized may also be used to describe a product whose alcohol level has been reduced to a level less than 1.1%

 
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